Most businesses, in every industry, are now conducting video marketing. Your competitors are very liking doing so as well. If you have not started yet, now is the time!
If you’re looking to improve your marketing campaign, video production can be one of the most powerful weapons in your arsenal. An engaging video can capture and hold the attention of viewers, making it more likely that they’ll remember what you want them to do when they come into contact with your product or service later on down the line. Video production doesn’t have to be expensive, either; there are plenty of tips that can help you produce videos inexpensively, without sacrificing quality in any way. Here are five types of videos that are helpful for your business.
Animated Videos
While videos are always a good idea, you might not need a short film that costs thousands to produce. Instead, try creating animated clips on your computer or with inexpensive video-editing software. A well-produced but short and simple piece can be better at grabbing attention and getting people to take action than longer, more complicated pieces that require a ton of time or money to produce. Take some time to learn how to create GIFs and/or cinemagraphs as well — they’re also great ways to cut down on production time without sacrificing quality.
Product Video
Including product videos on your product page (https://wistia.com/learn/marketing/video-time-on-page) encourages visitors to stay on your webpage longer, and that means it increases the chance of a conversion.
A product video shows your product’s features and usually demonstrate how it works. It has a influential power to those consumers who are in the consideration or awareness stage of the customer journey. Your product video gives them a comprehensive explanation of what you provide.
Here’s something you should keep in mind. Don’t produce one video and use it forever. Instead, making product update videos is also important. Product update videos assist your existing customers to know the most recent changes to your products. Moreover, your customers are able to learn new features through the videos hence improve product adoption.
Recommendation:
The video length is expected to be anywhere between 2 to 5 minutes. Also, re-watch your video to make sure every part is clear and does not confuse your viewers.
Explainer Video
An explainer video is a short, concise introduction to your business, brand or product. It can be used as a sales tool to drive potential customers to your site or as an overview to educate and entertain current customers. Because they’re usually shorter than two minutes, they’re also a great option if you need your video on-the-go and don’t have time to sit through something more substantial.
There are different types of explainer videos, including 2D animated explainer videos/Motion Graphics, whiteboard explainer videos, live-action and 3D animated explainer videos.
2D Animated
Whiteboard
3D Animated
Live-action
Live Stream
Under the circumstances of the pandemic, live streaming has become more popular and more common, whether it is a business meeting, conferences, music concerts or seminars. Live stream is a good strategy that helps you reach a bigger amount of audience.
Platforms like Vimeo, YouTube, DaCast, IBM Cloud Video, Kaltura, Zoom, etc. are available, depending on your business’s budget, scale and purpose.
Testimonial Videos
As we mentioned in Top 10 Effective Marketing Channels, word-of-mouth marketing is an influential approach to attract potential customers. Having recommendations from your satisfied customers is definitely the most powerful way to advertise your brand.
Testimonial videos are considered more authentic then written testimonials as viewers can see a real person talking in front of the camera. It is also a convincing way to establish social proof.
Tip:
You don’t always want your testimonial videos look professional or too formal. In some cases, the less polished filming deliver a more “genuine” impression to the audience. Thus, it is not necessarily to employ a videographer. Yet you might want an expert to assist you in putting the clips all together in a pleasing manner that is consistent with your brand image.
Video Marketing is so much more than these
Today we just discussed a few types of video marketing strategies you could utilise to grow brand awareness, extend your reach, and possibly bring more leads and conversions.
Video marketing is something you should never underestimate. It provides your business limitless opportunities to engage with your customers.
Don’t know where to start?
Are you keen to learn more about how videos can elevate your business? Or are you are a small business or start-up that does not have much experience or enough time to deal with video production? No worries, we can help!
Get in touch with us today and see what video services we offer!
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